AMEC

AMEC is the International Association for Measurement and Evaluation of Communication. This app offers a compact, authoritative hub of the association's standards and explanatory material, helping communications professionals and media analysts understand and apply proven measurement practices. Users may want it to consult the Barcelona Principles across versions 1.0–3.0, explore the Integrated Evaluation Framework and review the Measurement Maturity Mapper, all presented in a concise, easy-to-navigate format that supports research, analysis and evidence-based evaluation. It is aimed at professionals and teams seeking consistent metrics, clearer benchmarking and a shared vocabulary for communication performance measurement.

Key Features

⭐ Access to the Barcelona Principles (1.0, 2.0, 3.0) and accompanying explanatory notes to guide measurement decisions.

⭐ Overview of the Integrated Evaluation Framework with contextual guidance for practical evaluation work.

⭐ Descriptions and reference material on the Measurement Maturity Mapper to assess and plan capability development.

⭐ Curated resources and authoritative guidance on media evaluation, analysis and insights from AMEC.

Advantages

✅ Provides recognized, industry-standard best-practice guidance for communications measurement.

✅ Consolidates core evaluation frameworks that help teams align on consistent approaches.

✅ Serves as a reliable reference for practitioners, analysts and organizations focused on media intelligence.

✅ Encourages evidence-based measurement and clearer reporting of communication outcomes.

Disadvantages

❎ Focused specifically on measurement and evaluation, so content may be narrow for broader public relations topics.

❎ Guidance-oriented material may not replace tailored consultancy or bespoke implementation support for complex programs.

Development Team

The app is produced by the International Association for Measurement and Evaluation of Communication, the world's largest media intelligence and insights professional body representing organizations and practitioners who provide media evaluation, research, analysis and insights. AMEC is the founding organization behind the Barcelona Principles, the Integrated Evaluation Framework and the Measurement Maturity Mapper.